Establishing a brand
I have talked with numerous affiliate marketers about what they feel the strongest about when optimizing a conversion rate/bettering the changes of a sale and I have come to the conclusion that establishing a brand can be complicated but is probably the best alternative to not making any money at all :D.
When i google competitive terms like Refinance and Mortgage most of the sponsored listings are specially designed landing pages which rout people to an actual offer landing page. I believe this is becoming “In” and redirecting users with a meta-refresh is becoming “Out.” I’ve ask friends of mine what they thing and we both agreed that building a brand for your ring-tone or refinance offers (or any offers) will increase your ROI. I am not suggesting you spend hundreds of dollars to create a “cute” little landing page and put links to 850,000 offers onto it. I am just recommending that establishing a name for your specific landing pages will probably optimize your conversion rates.
For example; when you google “Hip Hop Ringtones” the first two ad-words advertisements are:

If you notice the first advertisement is actually a full website with links to CPA offers. I am guessing that the first advertiser up there is seeing a better return compared to the 2nd guy (first off the second guy says get “HOP” ringtones in addition to being a very ugly standard website with 4 buttons to different carriers). The first page is more of a straight to the point page but is more colorful and probably makes more money. Just a few colors tags and maybe a brand (such as “Get-Your-Ringtone.com” -the site i pointed out*).
Its just an idea… Post your feedback
Harrison
* I have nothing to do with www.Get-Your-Ringtone.com


























its all about the brand it gives the consumer something to consume something to hold on to and an identity to recognize when they come back for more
Comment by kevie — May 3, 2007 @ 3:05 pm
its all about the brand it gives the consumer something to consume something to hold on to and an identity to recognize when they come back for more
messsed up on the website URL
Comment by kevie — May 3, 2007 @ 3:06 pm