CPA Share

Hey Guys,
This last few weeks I have been getting pretty frustrated with the different engines and how long it takes to create a campaign in google and than move it to Yahoo and MSN. This made me decide to start looking at Pay Per Click Software like Doubleclick and Pagusano to test out and maybe start using on a more common basis. As of now, I have only talked with Pagusano and am waiting for a call to see Doubleclicks system.

These are the three key things that I am looking for in whichever application I end up using.

1. Multiple Search Engines – As i discussed above, I feel that I have been wasting time doing the same campaign’s two-three more times just to obtain presence in all engines. With a PPC Software I would like to be able to create a campaign that will upload itself to all search engines in a matter of minutes (Therefore eliminating the hours i spend in Yahoo, MSN, and probably even google). My only concern with a set up like this is that the application doesn’t upload everything or doesn’t track 99.99% accurately (nothings perfect, sorry) therefore putting my ROI’s and stats in jeopardy; This probably shouldn’t be a concern of mine but I always asses my risk before I go in full fledge (In this case deciding if I should trust some software with my “livelihood” (I put it in quotes because I know some of you don’t think i even need a livelihood.)

2. Quick UI – I notice that Google Adwords, MSN AdCenter, and Yahoo/Overture All are ridiculously slow. I’ll press the submit button for a campaign and sit at my screen waiting for it to load and waste 5-10 minutes sometimes (It pisses me off). If I use a 3rd party application I want it to be really fast; Efficiency is one of my big goals this year and with a faster system I could skim off 10-15 minutes of work per campaign just because I wont sit and stare waiting for google to load!

3. Customer Support – With a ton of products that offer services like this they claim they offer “Awesome Customer Support” and they say things like “Just give us a call, were here to help!” Most of them are bullshitting you therefore it’s best to do your research before your softwares broken and need to call support! I’m going to be doing my research about the Customer Care that Doubleclick, Pagusano, or whoever I end up using offers.

Some other features which would be really great would be:
1. A mobile bases platform so I can check stats on the go or have stats texted to me.
2. A way to have multiple accounts at each ad-network in your on portal (Probably has it).
and 3. Ability to track your competitors placements, alexa charts, estimate spend etc. The goal of this tool would be to have an analyzing tool in your portal instead of having to open up Keyword Elite or something.

I’m excited to see which application I choose and how I end up doing when being able to use another companies infrastructure and tools for my own campaigns. When i start demoing these programs I’ll be sure to do some write-ups for you guys just in case any of you are looking for a management software to.

-Harrison