Do You Track Your Bounce Rates?
Hey Guys,
I know it’s 3 AM But I just thought I’d do a quick post before bed. A few weeks ago I did a post about google analytics and how important it is to use. I said I would be doing some posts covering specific tools that google analytics has that you can use as an affiliate. This post doesn’t really qualify as one of those posts but I thought I would just make sure all of you SEM affiliates are doing this.
If you use google analytics on your LP’s make sure you integrate it in with your MCC/adwords account so you can pull keyword specific data straight from google analytics + adwords and track your bounce rates on a keyword basis. If you have a campaign with 80 keywords, a bounce rate of like 50% and you have the ability to look @ all the keywords your buying traffic on and see the bounce rates, time visited on the site etc you can adjust your bids accordingly to help you make a few quick bucks..
I really value analytics and talk with so many affiliate marketers who don’t even put google analytics on there pages! COME ON GUYS!
-Harrison (in the bahamas)
Harrison, I noticed you keep mentioning Analytics as a great tool.
It is a great tool - but I won’t use it for my landing pages since it will help google determine that the page being advertised on adwords is an affiliate page (which they afaik do pretty much hate). Also: Google’s launching its own Affiliate network soon. What would keep them from starting to advertise on your keywords?
I’ve also read a nice post about why not to use google analytics on your landing page somewhere else - can’t remember it anymore.
I’m not saying that bounce rate is unimportant, I think you could also figure it out with other tracking tools.
Greetings from sunny Switzerland,
ric
Comment by Ricardo — July 29, 2008 @ 7:45 am
I have my own tools. I don’t trust Google period.
Bounce or low time spent on the page is important though.
I always had a dream of working in front of the beach, I am close but not on the beach. You must love working with that view in front of your eyes
Comment by Pex Cornel — July 29, 2008 @ 9:57 am
Well, Using your own tools is good too. I guess I don’t worry about analytics noticing that my pages are affiliate since I do a ton of not affiliate stuff, heh! In addition to me buying from so many alternative traffic sources I guess I just get lazy heh.
I just don’t see google using analytics data against you.
-Harrison
Comment by admin — July 29, 2008 @ 11:06 am
Great point. My goal is 30% bounce rate.
Comment by Sell Porn Make Money — July 29, 2008 @ 3:29 pm
haha.. is this you? http://www.myspacepros.com/forum/member.php?u=4277
http://img361.imageshack.us/img361/5522/djto6.png
Comment by Jack — August 1, 2008 @ 7:48 pm
nope, not me. My username is ‘metalgem3′ on myspacepros
Comment by admin — August 1, 2008 @ 8:29 pm
I am watching this with interest. I am just learning a little more each day. PPC and marketing online is a universe unto itself. You and others alike make it fun. It is a lot of work. But at least find something to smile about. That is why I listen and learn from blogs like this. Keep on the move.
Comment by Russ — September 1, 2008 @ 2:12 am
The Streets Don’t Lie…
Through mismanagement and inexperience eBay has eroded the trust of millions and the publishers in the ePN program. Read this forum post about how John Donahoe and Steve Hartman are quickly becoming the laughing stock of the affiliate marketing commun…
Trackback by Steve Hartman — October 17, 2008 @ 4:41 pm