CPA Share

Most of you know to look at conversion rate, eCPC, CTR, CPC, and some other metrics that you can see inside your PPC campaigns. Did you know that your analytics tool can also help you get a sense of keyword quality– thus assist you with bidding and keyword grouping?

Bounce rate is governed by a combination of these factors:

* nature of the term itself: you are trying to sell “raspberries”, so you buy that term as well as “fruit”– in this case, “fruit” is broader than “raspberry” but has more volume. So you have a trade-off with volume and relevancy, as well as synonyms– for example, “apple” can be a fruit and cool electronics manufacturer.
* your ads: you might have bought relevant terms, but your ad is misleading– promising something that doesn’t exist. Maybe the product isn’t free.
* relevancy of the landing page: you’re sending people to pages that don’t speak directly to the term folks are looking for. Perhaps your keywords, ads, and content don’t match tightly.

If you have a multi-page or multiple visit conversion, then bounce rate is a great early indicator of traffic quality. In you are converting on a single page, then bounce rate is not meaningful. That said, while using eCPM and other ROI-based metrics to govern bidding overall, you can use bounce rate in several ways:

* if the bounce rate is over 70%, turn the term off. If the term is bad enough, you may even want to delete the term and also add it as a negative keyword. For example, we sell franchises for a major fast food chain and discovered that any keywords with “home” were of ultra low quality. So “work from home” and “make money from home” are horrible– these are not people who have $150k in cash to open a franchise. Having “home” as a negative keyword also improves traffic for “business opportunity” on broad match.
* if the bounce rate is less than 30%, then something is probably working with the connection between your terms, ads, and landing pages. If that term has high volume, place it in it’s own ad group and spin out more related terms. If your keywords are tightly grouped by theme (every term in that ad group means the same thing), then you should see bounce rate to be similar. Ignore bounce rates on low volume keywords, since you’ll see a lot of noise.
* if the bounce rate is medium (30%-70%), then you can use that as a quasi-lead. For example, if term A has a bounce rate of 40% has 60% of folks making it past the first page. And term B with a 70% bounce rate has only 30% of folks making it off the page. Thus, term A is delivering twice as many visitors per click as term B– and could be bid up twice as much, all else equal. You’re still going to manage to a CPA, but if don’t have many conversions or a low budget, this is a great early metric on whether that person will become a lead.

Our lead gen consulting company manages PPC campaigns for clients who have at least $10k per month to spend. keep reading my blog for more articles on maximizing online performance. Hope this was helpful to you.

Bookmark to:

hey everyone,
I have a Quick 5 Line blog post for you guys that will probably benefit you more than most of my posts :p ! Here’s the tip/way to optimize your campaigns a WHOLE bunch! Don’t just place the google conversion pixel, set up your conversions & your landing pages, mini-websites, or whatever type of web pages your using with google analytics they have added a bunch of new tools in the past 3 months which will benefit you greatly once you figure all of them out!
I will be posting some ways to use google analytics as an affiliate in the next few weeks - Analytics suck if you don’t know what to do with them!

Later
-Harrison

P.s. A lot of you may feel that this post was un-beneficial because you already know this, Sorry.. I see tons of affiliates not using analytics on there pages. I just wanna help :p.

Bookmark to:

Hey guys, I was just thinking of some more ways for you guys to increase your revenue. Today we are going to talk about double serving ads on search engines. Basically what this means is that you want your ad to show up multiple times on Google Yahoo or any other search engine.

Double serving ads is frowned upon but there are ways to do this that will keep you under the radar. On Google one of the methods that I use involves creating a Google MCC . A MCC allows you to control multiple AdWords accounts via their MCC dashboard. Basically Google views MCC account holders as agencies PPC management companies with many clients.

Having an MCC has many advantages. The biggest for me is the ability to split up the different types of traffic I have as well as test campaigns that onto accounts for that specific purpose. I separate all of my content network campaigns, search campaigns and test campaigns onto their own account. If a campaign I have on a test account starts to perform I will optimize it a bit and then move it over to my “
good” campaign’(s) account. The reason I do this is because Google looks at the account history of the different accounts and if I put a test campaign on my “good” account and it gets slapped it will affect the entire account. It is also much easier to stay organized if you organize your campaigns this way.

Another thing you can do is double serve ads. In order to do this simply copy your campaign over to another account and point it to a similar landing page. If you were promoting ringtones and your display url read “rockingringtones.com” and you wanted to double serve this I would recommend buying the domain ringtonesrocking.com or really any other different domain and then hosting the same or a similar landing page onto this new domain. Then simple change your display url on the copied campaign and you are ready to go. Your ad(s) will now be displaying multiple times for the keywords you are bidding on.

To sign up for a google MCC please check: https://adwords.google.com/select/professionalwelcome

Bookmark to:

ey all,
I am starting to do more keyword stuff than I was the last 2-3months (I found cheap alternate traffic sources which got kind of whored out, I just stuck to it for a while though) and definitely learned my lesson. I hadn’t done keyword stuff for a while and was just trying to be lazy one night and set up a redirect on one of my domains and got to work creating a campaign. After about 4 hours of work a friend of mine instant messaged me, I started telling him how I was working on a campaign etc. After I told him that I had no landing page he virtually stopped dead in his tracks to tell me “Dude! Not Smart!!” This could’ve been my savior but I thought I knew my shit and proceeded. Like 2 hours and 30 minutes after my ads went live i logged on to see if anything had happened, I had like 10 leads with a revenue of like $65.00 or something. I was anticipating see how much I had spent to achieve the $65 in leads so I stayed on my PC for a good hour to see google update, I had spent $133.00 to do $65.00 in revenue :-\, I was glad i had caught it early since I had a 2,500.00/day testing budget set in place, shorty after that I decided I should tweak my ads, keywords, and the keywords on my little meta-refresh page to up the QS a little bit. After working 2 hours on this stupid campaign I uploaded everything into adwords editor expecting a better margin on the campaign.

I went to sleep and in the morning i woke up to see that I had spent $1750.00 to make $900.00 and my ads had all been shut off because of them being direct linking etc.

To prevent this from happening again I have decided that under no circumstances will I not use a landing page on any google campaign I do for now on. Hopefully I can just learn to suck it up and hit up my friend Keeb whenever I am getting a campaign going and get a pimp landing page made. I am also really researching the QS just for personal knowledge; whenever I see anything on it I try to read it and I am always browsing google FAQ etc to see if their is something I don’t know about the marvelous google quality score.

I hope you take my advice and just get a simple landing page to avoid 1. Getting a terrible QS 2. Probably getting your ads shut off and 3. Maybe lose some money

I’m out, its 1:15 am
-Harrison

Bookmark to:

Hey guys,
between 1099’s, my own campaigns, and random stuff I havent been able to blog and I’m pretty much just posting this to say that although I really want to get this blog going well; shit happens. Sorry.

This last week I came up with a new policy, I don’t want to direct link to a campaign ever again ever ever ever! I have been doing this for like a year+ now and have been able to get away with doing some landing pages and sometimes just cloaking etc…Well it’s done that failed I’m never ever ever ever direct linking again…sorry I just well, got “OWNED” hehe..

I’m Glad I Finally Decided No More Direct Linking,

I’ll be doing another post about all that tomorrow when it’s not 1:00 am ok guys and girls?

Later,
Harrison

Bookmark to:

A problem that many new search/affiliate marketers have is the way they test their campaigns. I hope this post helps you get a grasp of how I like to test out offers. My testing methods always change a little bit depending on the campaign and you will learn that as you become more experienced search marketer your methods of testing will change and adapt to the markets at that time.

When I decide I want to ‘test’ a campaign before blasting the campaign it usually means that I feel the campaign has room for tremendous growth but holds a slightly higher risk than other campaigns or is an offer that I feel will perform different than other offers of its kind (this can make my research trends data 100% worthless sometimes).

Basically this is a quick overview and step by step on how you can really test a campaign and not come to the conclusion that a campaigns a 100% failure if you lose money your first day, Don’t give up guys, Please!

1. Budget: I like to test my campaigns by spending like 10% of my goal spend. Although 10% sounds like a low number it can be a pretty nice number when your spending mad money on ppc ;). If your starting out small i recommend you either make your budget 50% of your goal or by putting your goal as the daily budget and lowering your bids in order to decrease volume or get some cheaper clicks. When I just started messing around with AdWords I had an experience where I started testing with my goal as my budget but made my bids about 30% lower than what they should be. To my surprise i spent my whole daily budget the next day and saw a decent consistent ROI after that, that was kind of a fluke and probably doesn’t happen all the time but you might find yourself on a luck streak and start making more than you could imagine on your FIRST STAGES of a campaign!

2. Ads - My friend Jeff says that I am a little over the top when it comes to writing multiple ad variations. I disagree with him because in this business to many ads shouldn’t really be a problem. The whole point of testing is to find out what works and what doesn’t, once you test a campaign you can delete the ads which you didn’t make any money on and keep using the ads which worked. When you start a campaign I suggest you write up like 3-4 different ads. I love to do 10-20 ads for a new campaign and than narrow down the ads that I’ll actually use when going full power on a campaign.

3. Quality Score - Generally it’s a good thing to get your quality score’s all to the “OK” and “GOOD” score before you start going full power on a campaign. Although sometimes I say fuck it and just bid higher; one issue that I get e-mailed about quite a bit is issues with the quality score therefore new affiliates should really take it seriously and be concerned with original content, relevancy, etc. As you learn how to Affiliate market you will adapt to the quality score and form your own little strategies on dealing with quality score.

4. Last But Not Least, When To Stop etc - Determining weather a campaign is a good one (+) or a (-) on your income sheets is pretty important when testing a campaign as its pretty much the whole purpose. Before you start testing be sure to come up with a goal on how many leads per day and how much profit to earn, regardless of if you hit your goal or not having a ‘goal’ set in stone can make it a lot easier to determine if a campaign is working for you. HINT: If you have a campaign and its making .01% profit it’s still profitable, why pause it? Some people think that affiliate marketing is only worth it if you make 2x your money when doing it on a little scale and i disagree because most people doing search engine marketing hope to make A LOT OF MONEY and not do it on a small scale for a long time, you’ll get their soon.. i promise

Since I just re-read this post and I think it’s missing something feel free to contact me via email @ GevirtzMedia@gmail.com and I’ll gladly answer any questions you have about scaling a campaign

Goodnight Guys (2 40 am)
-Harrison

Bookmark to:

So Today (Monday) i recieved an e-mail from somebody who really wanted me to go in depth about what i do online and to really give the ‘new edge’ affiliate marketer the basic tips to really optimize campaigns, sites and earn the bragging rights to say “i earn money online.”

First off; wanted to let everyone know why i have been busy/not blogging as often. First of all i am in the process of launching an affiliate program. Right now its just personal friends as my affiliates and we are doing great; i am hoping to release the network to you guys at the end of my week. E-mail me if interested gevirtz media @ gmail . com
The other big project ive been working on is Uploadkey.com a project that ive been working on september. I am now officially able to give out a link as my developers are ready to start testing. I will post more in depth later this week.

Now; before i go in depth i want to give this little ‘explanation of what i do’ in ‘english’ this is what i usually tell people who ask me who arent computer geeks like me. “I generate leads for companies by generating traffic through a program called Google adwords which consists of the little ’sponsored links’ on the right page of google search” than they usually ask me how i make money with that and i say “when someone clicks on it i make money when the user signs up for the service or buys whatever i am promoting; than i am paid for a lead.” thats my non nerd explanation heres the good version now guys.

Now i am mainly promoting offers that i have on my network; some dating, some ring tones and now starting to do search on my Uploadkey.com project. When i do search campaigns i usually try to keep the concentration of keywords, ad groups, and ad’s small vs. the way i started (collecting as much as possible). Sure it lowers the click volume but i really like only paying for refined traffic. Why spend an extra 500.00 a day on less relevant lower converting clicks? It really helps

Campaign optimization is usually a hipe so i cant give very advanced suggestions and methods to keyword optimization but i will just give a few ‘ideas’ to optimize your campaign. 1st: Dynamic Keyword insertion (the {keyword:backup word} feature) can be a great addon to your ads if you somehow integrate it into your landing page ( purchase {keyword} now or something? ) This usually ads a great deal of trust to the user because they feel that you the vendor (your landing page) really know what they want. Another idea is to keep your bids low even if the google traffic estimator says your ad spot will be 4-6 and it will cost you $2-$3 per day; I have seen the google estimator say my ad spot would be 4-6 and i would get 1-2 clicks for $2-4 per day at .75 per click/following which i would bid $.25 per click and get spots 1-3 and get 500 clicks a day on one or two keywords (This is not always true!!). Last but not least; On your landing page i recommend making sure your landing page is seo friendly. It really helps with googles lame quality score!

Quality websites; I have seen people make money by investing/paying to have small sites coded for Under a thousand dollars and love to encourage small start up projects but currently i am in the process of a long haul site: Uploadkey.com (the name might change by the way) so i am not the type of guy to give advice on new small sites except for the 1 thing i do when i start a site. TIP: Whenever i make a new site i usually goto text-link-ads and spend about $50.00 on links just to send the new domain name/site a little trust.

Getting into an internet busy can be a profitable but very hard endeavor to jump into especially if you have little/no internet knowledge. But it is very doable. For vague tips and ideas i really can only encourage to not be hesitant to ask internet experts (webmasters, programmers, me, and other people that might not seem willing but are usually more than willing to give a “noob” some tips and help you become the next rich net mofo… lol

Tomorrow im going to be doing a combo which will consist of information on my new network+some ideas i have which i need to throw around with you guys to see if it could be profitable. (promotional ideas).

It’s good to be back guys,
later
p.s. is anybody going to the cpaempirebreakaway?

Bookmark to:

In my previous posts i talked about refining your keywords to be more specific and cheaper. I just wanted to mention something else in this post which i feel is the MAIN key to scaling your earnings. Margins are very important and people always get sad when they earn an amazing return with a small sum of money and increase the initial investment and still see a return but not as significant. It bothers me because if your spending 1.00 and making 10 and you spend 100 and make 500.00 your margins are unbelievable. To make it quick because i want to go outside let your margins slip a little bit if you can continue to earn a more growth friendly income.

Sorry to be short but i have to enjoy my summer,
Harrison

Bookmark to:

So I’ve been thinking about improving my writing skills and I have decided that I am on a journey to learn to actually write. Here’s my project for the next few weeks. I believe that improving my writing skills will help me with my PPC campaigns because better grammar on my landing page might help :D!

Here’s what I am going to do…
1. I am going to read up online about how to write well…
2. I am going to read some books from the library.
3. If you want to help me “Write good” (I’m only kidding when i said “write good” I’m def. better than that lol) Just email me Harrison @ gevirtzmedia . com
4. I will keep everybody informed on my mission to be the next William Shakespeare

I hope i can get to the point where I can actually understand my own fucking writing!!!

On another note Millnicmedia is STILL DOWN! iughewg984h9gto

Goodnight,
Harrison

Bookmark to:

So Todays post on scaling your earnings is going to be some quick and easy pointers to increasing your income but keeping your expenses (whatever they may be) DOWN! I see this as a very hard task for internet marketers due to the fact that if you spend X and make XX people automatically figure that spending XXX will make you XXXX. I tend to disagree; If strategic about the way you increase your expenses/investments you can spend XX and make that XXXX just by being smart about how you spend your money.

So; lets learn!
First off i want to give a tip to readers near my age. This is the mistake I make numerous times a day. Don’t spend your money on pointless shit like xbox’s and wii’s. It fucks you for the future.

What You Need/Don’t Need
I don’t even think I should be giving you tips about what to buy and what not to buy d ue to the fact that I buy so much pointless shit. I guess i will just hope you learn from my mistakes. Before investing money on some cool script or a new server really analyze the purchase. I try to do this but I don’t do it well therefore i buy way to much cool shit. Seriously though, Don’t buy “it” unless its completely necessary; it sounds like a stupid point but i promise you that keeping your “Cool Shit Inventory” down is a good thing.

Another little idea is to actually stay organized and keep records of earnings/expenses. It is a pain in the ass but you will eventually save money when it comes to tax time. I personally try to do this but do not do a good job. Also, I am going to repeat on of shoemoney’s tips: “Don’t hire someone (a personal friend) just to give them a job”

So im really busy with some new campaigns and stuff so i cant write an essay tonight.

Have a good night all,
Harrison

Bookmark to: