July 7th 2008

Quick Tip: Track It!

hey everyone,
I have a Quick 5 Line blog post for you guys that will probably benefit you more than most of my posts :p ! Here’s the tip/way to optimize your campaigns a WHOLE bunch! Don’t just place the google conversion pixel, set up your conversions & your landing pages, mini-websites, or whatever type of web pages your using with google analytics they have added a bunch of new tools in the past 3 months which will benefit you greatly once you figure all of them out! :)
I will be posting some ways to use google analytics as an affiliate in the next few weeks - Analytics suck if you don’t know what to do with them!

Later
-Harrison

P.s. A lot of you may feel that this post was un-beneficial because you already know this, Sorry.. I see tons of affiliates not using analytics on there pages. I just wanna help :p.

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July 6th 2008

Making money with an mcc

Hey guys, I was just thinking of some more ways for you guys to increase your revenue. Today we are going to talk about double serving ads on search engines. Basically what this means is that you want your ad to show up multiple times on Google Yahoo or any other search engine.

Double serving ads is frowned upon but there are ways to do this that will keep you under the radar. On Google one of the methods that I use involves creating a Google MCC . A MCC allows you to control multiple AdWords accounts via their MCC dashboard. Basically Google views MCC account holders as agencies PPC management companies with many clients.

Having an MCC has many advantages. The biggest for me is the ability to split up the different types of traffic I have as well as test campaigns that onto accounts for that specific purpose. I separate all of my content network campaigns, search campaigns and test campaigns onto their own account. If a campaign I have on a test account starts to perform I will optimize it a bit and then move it over to my “
good” campaign’(s) account. The reason I do this is because Google looks at the account history of the different accounts and if I put a test campaign on my “good” account and it gets slapped it will affect the entire account. It is also much easier to stay organized if you organize your campaigns this way.

Another thing you can do is double serve ads. In order to do this simply copy your campaign over to another account and point it to a similar landing page. If you were promoting ringtones and your display url read “rockingringtones.com” and you wanted to double serve this I would recommend buying the domain ringtonesrocking.com or really any other different domain and then hosting the same or a similar landing page onto this new domain. Then simple change your display url on the copied campaign and you are ready to go. Your ad(s) will now be displaying multiple times for the keywords you are bidding on.

To sign up for a google MCC please check: https://adwords.google.com/select/professionalwelcome

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July 1st 2008

A Quick Way To Make Money On Yahoo SEM

Hey guys,
I know a lot of my readers have never really given PPC marketing for whatever reason well here is a way for you all to give it a shot.

So basically if you want an easy way to put a small amount of money down and almost guarantee yourself a profit I recommend you game the Yahoo search marketing promotional codes. With a $300 investment you can have $1300 in ppc traffic to play with.

In order for you to continue to receive credit after the creation of your first account you need to clear your cookies but as long as you do so every account that you create will be credited with the $100 in bonus traffic. What you can do is ask your affiliate manager for a few campaigns that are doing well on search. Get about 10 high traffic keywords for those niches and track your EPC on a keyword basis for those keywords. After you have spent your $1300 spread across the accounts you will know which campaign to focus on and which keywords are most profitable for you. Take your EPC and bid accordingly. It’s really hard to lose money doing this.

Coupon URL: Free $100 Credit
Promo Code: US2300

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Feb 26th 2008

Yahoo Lowers Minimum Bid On Sponsored Search Kw’s

Hey Guys,
I got this E-mail today and it seemed like good news to me!

“Pricing Update:
Minimum Bids will no Longer be Fixed at $.10

Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

This update is intended to align your minimum bids with the value and quality of your keywords. It also is designed to help improve the overall search user experience by rewarding advertisers for better quality with lower entry points into keyword markets.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:

• The relevance of your keywords (as measured by the quality of the ads associated with them)
• The number of bidders and bid amounts in the particular keyword market.

A keyword term becomes “active” — switched “on” in the system and eligible for display — when your bid is equal to or greater than your minimum bid. If your bid falls below your minimum, your keyword will not be displayed. You’ll be notified of such changes and will have some time to adjust your bid.

What You Should Do to Prepare
• Get to know your keywords and their value.
Since minimum bids can vary by keyword, it is important to know which keywords work best for your business. Remember, you can check and set your bids at the keyword level. Learn more.

• Improve ad quality to potentially receive lower minimum bids.
Your minimum bids generally take your quality into account. In some instances, higher quality means that you could have a lower minimum bid. Learn more.

• Learn about updates to the account interface.
Become familiar with new tools that can make managing your keywords simpler. Learn more.

For more information on this change, please read our FAQs. ”

A lot of people IM me asking about how to make money and talk about how clicks are too expensive. Although this may not discount clicks in competitive markets you be able to save some money on those long-tail keywords etc! get working guys, and don’t expect to get .03 clicks on the keyword “ringtones” ;), many are already trying lol (not me, I promise).

-Harrison

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Feb 3rd 2008

Landing Pages - You Need Them!

ey all,
I am starting to do more keyword stuff than I was the last 2-3months (I found cheap alternate traffic sources which got kind of whored out, I just stuck to it for a while though) and definitely learned my lesson. I hadn’t done keyword stuff for a while and was just trying to be lazy one night and set up a redirect on one of my domains and got to work creating a campaign. After about 4 hours of work a friend of mine instant messaged me, I started telling him how I was working on a campaign etc. After I told him that I had no landing page he virtually stopped dead in his tracks to tell me “Dude! Not Smart!!” This could’ve been my savior but I thought I knew my shit and proceeded. Like 2 hours and 30 minutes after my ads went live i logged on to see if anything had happened, I had like 10 leads with a revenue of like $65.00 or something. I was anticipating see how much I had spent to achieve the $65 in leads so I stayed on my PC for a good hour to see google update, I had spent $133.00 to do $65.00 in revenue :-\, I was glad i had caught it early since I had a 2,500.00/day testing budget set in place, shorty after that I decided I should tweak my ads, keywords, and the keywords on my little meta-refresh page to up the QS a little bit. After working 2 hours on this stupid campaign I uploaded everything into adwords editor expecting a better margin on the campaign.

I went to sleep and in the morning i woke up to see that I had spent $1750.00 to make $900.00 and my ads had all been shut off because of them being direct linking etc.

To prevent this from happening again I have decided that under no circumstances will I not use a landing page on any google campaign I do for now on. Hopefully I can just learn to suck it up and hit up my friend Keeb whenever I am getting a campaign going and get a pimp landing page made. I am also really researching the QS just for personal knowledge; whenever I see anything on it I try to read it and I am always browsing google FAQ etc to see if their is something I don’t know about the marvelous google quality score.

I hope you take my advice and just get a simple landing page to avoid 1. Getting a terrible QS 2. Probably getting your ads shut off and 3. Maybe lose some money

I’m out, its 1:15 am
-Harrison

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Feb 2nd 2008

Updates, I got swamped..sorry

Hey guys,
between 1099’s, my own campaigns, and random stuff I havent been able to blog and I’m pretty much just posting this to say that although I really want to get this blog going well; shit happens. Sorry.

This last week I came up with a new policy, I don’t want to direct link to a campaign ever again ever ever ever! I have been doing this for like a year+ now and have been able to get away with doing some landing pages and sometimes just cloaking etc…Well it’s done that failed I’m never ever ever ever direct linking again…sorry I just well, got “OWNED” hehe..

I’m Glad I Finally Decided No More Direct Linking,

I’ll be doing another post about all that tomorrow when it’s not 1:00 am ok guys and girls?

Later,
Harrison