July 7th 2008

Quick Tip: Track It!

hey everyone,
I have a Quick 5 Line blog post for you guys that will probably benefit you more than most of my posts :p ! Here’s the tip/way to optimize your campaigns a WHOLE bunch! Don’t just place the google conversion pixel, set up your conversions & your landing pages, mini-websites, or whatever type of web pages your using with google analytics they have added a bunch of new tools in the past 3 months which will benefit you greatly once you figure all of them out! :)
I will be posting some ways to use google analytics as an affiliate in the next few weeks - Analytics suck if you don’t know what to do with them!

Later
-Harrison

P.s. A lot of you may feel that this post was un-beneficial because you already know this, Sorry.. I see tons of affiliates not using analytics on there pages. I just wanna help :p.

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July 6th 2008

Making money with an mcc

Hey guys, I was just thinking of some more ways for you guys to increase your revenue. Today we are going to talk about double serving ads on search engines. Basically what this means is that you want your ad to show up multiple times on Google Yahoo or any other search engine.

Double serving ads is frowned upon but there are ways to do this that will keep you under the radar. On Google one of the methods that I use involves creating a Google MCC . A MCC allows you to control multiple AdWords accounts via their MCC dashboard. Basically Google views MCC account holders as agencies PPC management companies with many clients.

Having an MCC has many advantages. The biggest for me is the ability to split up the different types of traffic I have as well as test campaigns that onto accounts for that specific purpose. I separate all of my content network campaigns, search campaigns and test campaigns onto their own account. If a campaign I have on a test account starts to perform I will optimize it a bit and then move it over to my “
good” campaign’(s) account. The reason I do this is because Google looks at the account history of the different accounts and if I put a test campaign on my “good” account and it gets slapped it will affect the entire account. It is also much easier to stay organized if you organize your campaigns this way.

Another thing you can do is double serve ads. In order to do this simply copy your campaign over to another account and point it to a similar landing page. If you were promoting ringtones and your display url read “rockingringtones.com” and you wanted to double serve this I would recommend buying the domain ringtonesrocking.com or really any other different domain and then hosting the same or a similar landing page onto this new domain. Then simple change your display url on the copied campaign and you are ready to go. Your ad(s) will now be displaying multiple times for the keywords you are bidding on.

To sign up for a google MCC please check: https://adwords.google.com/select/professionalwelcome

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July 1st 2008

A Quick Way To Make Money On Yahoo SEM

Hey guys,
I know a lot of my readers have never really given PPC marketing for whatever reason well here is a way for you all to give it a shot.

So basically if you want an easy way to put a small amount of money down and almost guarantee yourself a profit I recommend you game the Yahoo search marketing promotional codes. With a $300 investment you can have $1300 in ppc traffic to play with.

In order for you to continue to receive credit after the creation of your first account you need to clear your cookies but as long as you do so every account that you create will be credited with the $100 in bonus traffic. What you can do is ask your affiliate manager for a few campaigns that are doing well on search. Get about 10 high traffic keywords for those niches and track your EPC on a keyword basis for those keywords. After you have spent your $1300 spread across the accounts you will know which campaign to focus on and which keywords are most profitable for you. Take your EPC and bid accordingly. It’s really hard to lose money doing this.

Coupon URL: Free $100 Credit
Promo Code: US2300

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March 5th 2008

Recap Of My Recent Travels

Hey Guys,
I’m not really busy the moment I arrived back into Santa Barbara and Havent had a chance to recap my recent travels…

I was in Las Vegas not attending the affiliate summit but I had some meetings and I really wanted to get a chance to meet my CX Digital Affiliate manager Debrani. I stayed at a ridiculous suite at the Venetian and had a great time. Although they gave me trouble when I was checking in (They wouldn’t accept my amex because I wasn’t 21, it took a few minutes to convince/talk to them) that was no where near the amount of trouble the Wynn gave me for my age. When I was walking with my friend Larby, and my CX Digital affiliate manager Debrani at the Wynn I was pretty thirsty so i walked up to a little cafe/bar and asked the bartender for a glass of water, He replied “Are You 21?” I replied “No” and he than told me “I can’t be in the casino alone etc.” He refused to give me water even after I told him I wasnt alone and was with Debrani who IS over 21 etc. They than carded Debrani for her to get me a glass of water, Vegas is pathetic in terms of age.
On Saturday Night i attended the Affiliate Dinner with Steve, One of the AffSpy guys. I went as “Paul Borque” (The Uberaffiliate) because he wasn’t in Vegas yet and I wasn’t cool enough to get invited etc. :P After that dinner me and my friend Larby hung out for a while and we just checked out vegas (As people under 21, it sucks).

Sunday was pretty sick since that was when I got to meet Debrani and when I got to go to the CX Digital Party At The Palms. I don’t know what I should blog about and what I Shouldn’t (I don’t want to get you guys in trouble) Lol BUT I will just sum it up in a few words: FUCKING AWESOME

I liked Vegas and had a pretty productive stay etc. Once I got back from Vegas I had two days to catch up on stuff and was than back on the road for SMX WEST.

I got into SMX west on Wednesday Night which was kind of weird since it was the first time I showed up for a conference right smack in the middle of it. It was pretty cool hanging out with a lot of Industry Leaders who I have met and chilled with at other conferences, I don’t see them to often ;). I also got to meet some people whom I have talked to in the past etc like Shoemoney and some people from various companies like Doubleclick etc. It was really funny when I was checking into the Hyatt Santa Clara (which is a piece of shit hotel by the way) I saw a few people from CX Digital walk by me which was totally ironic since I was 1. Wearing a CX shirt and 2. Had no clue that they were going to be at SMX.

While chilling in the bar of the hotel with a lot of people Neil Patel came up with this genius idea to actually go to Ihop for breakfast. After about 30 minutes of drunken laughs (I wasn’t drunk, sucks) we got up and hustled over to Ihop. A lot of fun shit went down but to sum it up I have to tell you guys what Jay (forgot his last name) did. This guy Jay was pretty hammered and ordered 12 eggs sunny side up. He ate them all with a whole bottle of Tobasco on top. He than had a bit of a run in with the cops lol but I left in my cab when the cops started being complete dicks.

Thursday Morning was kind of harsh waking up at like 9am since I ended up going to sleep at like 5 am and had to go speak. I was on the panel “Generation Google: A Talk With Todays Teens” and got to talk about how me, and other teens use search engines like google, yahoo, and msn. Although I wasn’t able to really talk about how I do Search Marketing/How I Promote To “Todays Teens” I enjoyed speaking on a panel and hope to do more :). If you want to read more about my panel you can check out The Live Blog Of My Panel

Well I’m going to go do another blog post on how I’m going to elite retreat BUT,
Later
-Harrison

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Feb 26th 2008

Yahoo Lowers Minimum Bid On Sponsored Search Kw’s

Hey Guys,
I got this E-mail today and it seemed like good news to me!

“Pricing Update:
Minimum Bids will no Longer be Fixed at $.10

Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

This update is intended to align your minimum bids with the value and quality of your keywords. It also is designed to help improve the overall search user experience by rewarding advertisers for better quality with lower entry points into keyword markets.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:

• The relevance of your keywords (as measured by the quality of the ads associated with them)
• The number of bidders and bid amounts in the particular keyword market.

A keyword term becomes “active” — switched “on” in the system and eligible for display — when your bid is equal to or greater than your minimum bid. If your bid falls below your minimum, your keyword will not be displayed. You’ll be notified of such changes and will have some time to adjust your bid.

What You Should Do to Prepare
• Get to know your keywords and their value.
Since minimum bids can vary by keyword, it is important to know which keywords work best for your business. Remember, you can check and set your bids at the keyword level. Learn more.

• Improve ad quality to potentially receive lower minimum bids.
Your minimum bids generally take your quality into account. In some instances, higher quality means that you could have a lower minimum bid. Learn more.

• Learn about updates to the account interface.
Become familiar with new tools that can make managing your keywords simpler. Learn more.

For more information on this change, please read our FAQs. ”

A lot of people IM me asking about how to make money and talk about how clicks are too expensive. Although this may not discount clicks in competitive markets you be able to save some money on those long-tail keywords etc! get working guys, and don’t expect to get .03 clicks on the keyword “ringtones” ;), many are already trying lol (not me, I promise).

-Harrison

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Feb 3rd 2008

Landing Pages - You Need Them!

ey all,
I am starting to do more keyword stuff than I was the last 2-3months (I found cheap alternate traffic sources which got kind of whored out, I just stuck to it for a while though) and definitely learned my lesson. I hadn’t done keyword stuff for a while and was just trying to be lazy one night and set up a redirect on one of my domains and got to work creating a campaign. After about 4 hours of work a friend of mine instant messaged me, I started telling him how I was working on a campaign etc. After I told him that I had no landing page he virtually stopped dead in his tracks to tell me “Dude! Not Smart!!” This could’ve been my savior but I thought I knew my shit and proceeded. Like 2 hours and 30 minutes after my ads went live i logged on to see if anything had happened, I had like 10 leads with a revenue of like $65.00 or something. I was anticipating see how much I had spent to achieve the $65 in leads so I stayed on my PC for a good hour to see google update, I had spent $133.00 to do $65.00 in revenue :-\, I was glad i had caught it early since I had a 2,500.00/day testing budget set in place, shorty after that I decided I should tweak my ads, keywords, and the keywords on my little meta-refresh page to up the QS a little bit. After working 2 hours on this stupid campaign I uploaded everything into adwords editor expecting a better margin on the campaign.

I went to sleep and in the morning i woke up to see that I had spent $1750.00 to make $900.00 and my ads had all been shut off because of them being direct linking etc.

To prevent this from happening again I have decided that under no circumstances will I not use a landing page on any google campaign I do for now on. Hopefully I can just learn to suck it up and hit up my friend Keeb whenever I am getting a campaign going and get a pimp landing page made. I am also really researching the QS just for personal knowledge; whenever I see anything on it I try to read it and I am always browsing google FAQ etc to see if their is something I don’t know about the marvelous google quality score.

I hope you take my advice and just get a simple landing page to avoid 1. Getting a terrible QS 2. Probably getting your ads shut off and 3. Maybe lose some money

I’m out, its 1:15 am
-Harrison